Price Drop or Rate Drop?

$25k Decision: Price Drop or Rate Drop? How to Bring Affordability Back 

Affordability is crucial in today’s market. If a seller has $25,000 to help close a deal, should they drop the price or reduce the interest rate?


➡️ Price Drop ($25k Reduction)

  • New Price: $850,000
  • Monthly Savings: $152.46
  • Income Needed to Qualify: $12,461.58/month ($149,538.98/year vs $153k)

Effect: Helps bring in buyers qualified for $850,000 but only saves a small amount each month.


➡️ Rate Drop ($25k to Lower Rate)

  • Interest Rate: Reduced from 6.5% to 5.25%
  • Monthly Savings: $558.94
  • Income Needed to Qualify: $11,516 /month ($138,195 /year vs $153k)

Effect: Makes the home affordable to buyers, originally approved at $785,000, significantly expanding the pool of potential buyers.


➡️ Key Takeaway

Price Drop: Attracts buyers at $850,000.

Rate Drop: Attracts buyers previously qualified at $785,000.


For Buyer's Agents: Use this strategy to help clients afford higher-priced homes without overextending their budgets. Negotiating a rate reduction is often a better solution than a simple price cut to make homes more affordable.


Let’s work together to bring affordability back and make the market work for everyone!

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